Green Entrepreneurial Orientation, and Environmental Performance in Family SMES Examining the Moderating Role of Perceived CSR and GI

Abstract

This study aims to investigate the effects of green entrepreneurial orientation (GEO) on the environmental performance of small and medium-sized enterprises (SMEs). Building onSocial Capital Theory (SCT), emphasizing corporate social responsibility and green innovation as mediating variables to improve this relationship, to achieve this, a study was conducted with 120 industrial SMEs distributed according to different sectors of activity. Activity and data were collected from a survey, and the validity and reliability of the measurement model were well reported. . The results provided empirical evidence supporting the hypotheses of the study and they showed that the orientation of green entrepreneurship hasan effect on environmental performance and that social responsibility and green innovation can play a mediating role in influencing the relationship between GEO and the EP of SMEs in Tunisia.