Solar House System Adoption among Rural Community

Abstract

West Bandung Regency experiences inequality in access to electricity due to difficulties in the distribution process. One possible solution to overcome this problem is to utilize solar energy. Therefore, the purpose of this research is to determine importance of Solar House to be done with the intention of identifying the factors that influence the adoption of SHS technology among the public. This study used a modified TAM model consisting of perceived usefulness, perceived ease of use, social factors, and resource factors. The method of data collection is through the distribution of questionnaires to 185 respondents in rural areas of West Bandung Regency. Furthermore, Partial Least Square Modeling is used as an analytical method to test hypotheses. The results reveal that social factors are the most important determinant for the adoption of SHS. From a theoretical perspective, this study broadens our understanding of the adoption of SHS technology customers in rural areas. Furthermore, from managerial applications, this research suggests a social marketing strategy that can be carried out by solar panel entrepreneurs and the government to encourage rural communities to adopt SHS technology by expanding their existing knowledge.