Study on the development path of cultural tourism integration in Yubai Village in the context of rural revitalization

Abstract

As a historical node on the coal transportation route along the Old Road of Western Beijing, Yubai Village served as an important business travel station. However, as time passed by, the Old Road of Western Beijing transport line gradually declined, the Mentougou District coal yard shut down, the service function of Yubai Village disappeared, and the local industry development became slow, necessitating revitalization of the village economy. At present, rural revitalization has become an important strategy to promote rural modernization, and Yubai village has ushered in new opportunities for development. The village can rely on its regional advantages, adjust its own development direction, and become a distribution center on the tourism route. Based on the previous field investigation and literature review of Yubai Village, this paper integrates the current resources of the village, analyzes its realistic development predicament, and, from the perspective of culture and tourism integration, proposes new strategies suitable for the development of Yubai Village, such as improving the overall reception services, improving the village landscape node, improving the village road system, carrying out research and education activities, and developing derivative cultural and creative brands. The purposes are to extend the stay time of tourists and give full play to the function of a service station, realize the revitalization of industry, promote the economic development of the village, and provide a reference for the development of similar villages in the future.