Tingkat Kepuasan Gofood Partner Terhadap Sistem Kemitraan Pada Masa Pandemi Covid-19 Di Kota Surabaya

Abstract

The pandemic covid-19 has an impact on one of the agroindustrial sector, which is in processing level for food and beverage known as the culinary business. To survive in this condition, a promising alternative is food delivery platform. Gofood is an Indonesian food delivery platform that uses motorcycle taxi as food delivery media. The purpose of this study is to measure the level of gofood partner satisfaction consisting of merchant partner and driver partner on the partnership system during the pandemic covid-19 in Surabaya. Measurement of the satisfaction level of gofood partner are used by the PIECES framework, which measure based on six aspect, Performance, Information, Economic, Control & Security, Efficiency, and Services. The results of the PIECES analysis showed the satisfaction level of gofood partner is in the satisfied category, both of merchant partner and driver partner.