The Integration of Traditional Broadcasters with Artificial Intelligence in Television News Programmes

Abstract

Artificial Intelligence (AI) has been a powerful force in technological development over the last decade, creating a new wave of technology worldwide, led by China and the United States, with solid but different development momentum. Therefore, understanding Chinese social media’s current attitudes and tendencies towards AI is crucial to understanding the future direction of AI development. Artificial intelligence technology is applied to various fields, and media is one of them. The advent of the 5G era and the emergence of AI anchors have hugely impacted the media sector. In this paper, we analyse the advantages of human presenters and the measures that news presenters can take in the face of challenges in the AI era so that practitioners are aware of the impact of AI technology on the media industry and the importance of improving their capabilities.