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Marketing Strategies of Alternative Revenue Sources for Full-Service Hotels in the United States and Canada: A Comparative Revenue Management Approach

  • Gultek M
  • Heroux L
JOURNAL OF TOURISM AND HOSPITALITY MANAGEMENT (2019) 7(2)
DOI: 10.15640/jthm.v7n2a1
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Abstract

… the marketing strategies involved in promoting all available alternative revenue sources in full-service … However, in both regions, guarantees and customer satisfaction policies received …

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Gultek, M., & Heroux, L. (2019). Marketing Strategies of Alternative Revenue Sources for Full-Service Hotels in the United States and Canada: A Comparative Revenue Management Approach. JOURNAL OF TOURISM AND HOSPITALITY MANAGEMENT, 7(2). https://doi.org/10.15640/jthm.v7n2a1

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