Values Creation and Sustainable SMEs Operational Resilience in the New Normal: Empirical Evidence from Nigeria

Abstract

This study investigated the relationships between value creation and sustainable SMEs operational resilience in Nigeria. The study adopted a cross-sectional research design. Four hundred and twenty (420) SMEs operators were recruited for the study using purposive and convenient sampling methods. Smart PLS (3.0) was adopted as a statistical tool for the analysis. The findings revealed that value creation had a considerable influence on sustainable SMEs operational resilience. This study contributes to the existing knowledge on the established business models and SMEs’ resilience in a developing economy like Nigeria. This study recommends that the owners of SMEs should be flexible and constantly review their business models in line with the new trend in the business world to create values for the existing and potential customers. The study concludes that value creation contributes significantly to Nigeria's sustainable SMEs operational resilience.