Ambidexterity—A useful perception concept for current conflict dynamics in organizations?

Abstract

The article deals with the concept of organizational ambidexterity. Ambidexterity describes the ability of an organization to react equally to the different market dynamics of its environment. As well existing business is secured by the continuous increase in efficiency as future trends are recognized and shaped by own innovation activities. After the theoretical embedding of the concept, a case study is reflected. The assumption is followed that the concept of ambidexterity is a current explanatory model that puts the conflict dynamics between external market requirements and operational processes inside the organization into a modern guise.