Designing mobile security apps; a paradigm shift: A user experience case study with emerging markets like India

Abstract

This case study talks about a mobile security app design that we worked on for one of our clients. In this project we made an attempt at to look at design as a game changer for the product's strategy; and not just a mere tool for beautification of the UI. Through research and design we have tried to find an answer to the apprehensions that users have about mobile security. We have tried to create a security app that has a warm and friendly look and feel; and we hope this might reduce the anxiety on a non tech savvy user's mind while engaging with it. We have attempted to raise the product's emotional design quotient by integrating product's UI and content strategy with very simple gamification elements. With this change in product perception we hope to drive the ROI in terms of a rise in user adoption, conversion and retention rates. © 2014 Springer International Publishing.