Summer training report on customer satisfaction towards hero honda

Abstract

Two wheelers play a vital role in human life. The best mode of transport for middle class family is a two wheeler and is a need for everyone in the family. As people want increase their standard of living, the production and usage of two wheelers have also substantially increased. The customer’s preference for two wheeler is based on his taste and priorities. In a market oriented economy the consumer expect the right type and the right quality of goods at the right time and at the right price. As a result of the new licensing policy and allowing foreign collaboration, number of high technology and fuel efficient two wheelers are manufactured. The study is about the special features and qualities of Hero, the different model available in the market which attract the customer, the reason for the usage of Hero, the services provided by the Hero dealers and customers satisfaction.