Dissemination of Sociology as a social contribution: Practices and challenges to engage with public at large

Abstract

This text argues the importance of scientific dissemination in Sociology as a social contribution. Thus, along with necessary academic impact, it suggests that Sociology needs to gain ground in social impact by improving dissemination of its scientific knowledge amongst public at large. Should Sociology intend to be the science of society, besides speaking for sociologists, it should do it for the general public, without ceasing to be rigorous, as well as in an amusing way, making an effort for the results of the research to land softly on the grounds of day-to-day experience. Here, for illustrative purposes, we present the video titled Sociology in motion.