Communication Strategy of the Chinese Feather Village Towards Prosperous Village

Abstract

Not only the city government, the village government is currently required to be independent and carry out all the functions of its own government including determining various policy strategies, and in this case the communication strategy. A good and effective communication strategy implemented by the village government aims to bring the village towards a prosperous village. This research looks at how the strategy carried out by the Bulu China village government in realizing a prosperous village. Using a qualitative approach, this research was conducted in Bulu Cina Village, Hamparan District, North Sumatra. Data collection techniques with interviews with 3 people in the State apparatus, observation and study documentation. Data were then analyzed using Miles Huberman analysis. The results obtained from this study indicate that Bulu Chinese Village Government in realizing prosperous village belu has conducted a good communication strategy to create prosperous village so that obstacles in implementing the program plan are still encountered by Bulu Chinese village government.