Involvement of graduate student's in E-commerce: A case study in Malaysian Universities

Abstract

In recent years, e-commerce has pervasively become popular around the globe. With 31 million population in Malaysia, 25 million are heavily involved as internet users while the e-commerce penetration reaches up to 59%, according to “Digital in 2018” annual report. As a result of that, e-commerce has also become a phenomenon among Malaysian graduates. Generally, many Malaysians from various levels of age and generations dive into involvement with online business. In this paper, a research has been conducted to specifically measure the involvement of Malaysian graduates in e-commerce. To achieve the target, a sample of 1000 graduate students from various universities all over Malaysia had participated in this study. Detailed analysis has been given to elaborate the findings. The result showed that in general, the usage of e-commerce among graduates are quite high and significant. The findings were also surprising as it has shown that a lot of graduates are involved with e-commerce as active retailer.