The era of e-commerce & online marketing: Risks associated with online shopping

Abstract

Online businesses offer numerous web-based advertising opportunities to organisations besides web-based shopping; the strategy to grow their market via online channels has intrigued and been implemented by retailers to boost products and services. The utilisation of innovation (i.e., PC, web) in online shopping or marketing is carried out for the execution of enhanced marketing. The trend of online shopping is speeding up at a quick pace. The perception of the general public towards E-Commerce is now adjusted and in such a manner is making consumers risk takers. In this study, ideas from different researchers are put forth. The investigation on the trend and status of women in the field of E-Commerce is studied. Women in this era are assumed to perform an overwhelming job with regards to shopping. The main risk or the factor that appears for the women which stops them from shopping online is the 'Trust' factor. They only prefer shopping when they hear positive word of mouth from their family or friends.