Editorial: Can brand leadership recover local trust and global responsibility?

Chris Macrae; Brenda Rouse; Jack Yan; Tim Kitchin; Dannielle Blumenthal; John Caswell; Ian Ryder; Simon Anholt; Thomas Power; Malcolm McQuarrie; Michael Willmott; Andrew Abel; Steve Hilton; Ron Irwin; Nigel Middlemiss; Arlo Brady

Journal ArticleOPEN ACCESS

Editorial: Can brand leadership recover local trust and global responsibility?

Macrae C
Rouse B
Yan J
et al.

Journal of Brand Management (2003) 10(4) 268-278

DOI: 10.1057/palgrave.bm.2540123

N/ACitations

26Readers

Abstract

Editorial. Presents articles on brand leadership and global responsibility. Function of the total brand corporate responsibility (TBCR); Prospects of TBCR in reviving brand management and trust of corporate sectors.

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CITATION STYLE

APA

Macrae, C., Rouse, B., Yan, J., Kitchin, T., Blumenthal, D., Caswell, J., … Brady, A. (2003). Editorial: Can brand leadership recover local trust and global responsibility? Journal of Brand Management, 10(4), 268–278. https://doi.org/10.1057/palgrave.bm.2540123

Editorial: Can brand leadership recover local trust and global responsibility?

Abstract

Cite

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