Consumer Perceptions of Environmentally Friendly Products: A Study

Abstract

Global environmental conservation is a finite objective shared by all governments in the world. The loss of resources resulted in a number of environmental challenges. Eco-friendly items are not damaging to the environment, and they also contribute to the reduction of concerns, particularly those related to health and the development of green thinking and social responsibilities. According to the survey, only users of environmentally friendly items were selected as sample respondents. The findings indicate that there is a favorable association between profession level, education level, and the buying of environmentally friendly goods. More and more campaigns and advertisements were required to promote and enhance the purchasing behavior of eco-friendly items. Buying environmentally friendly products is based on their attributes and helps to lessen their negative effects on the environment. The approach to eco-friendly products was also influenced by psychological, social, cultural, economic, and personal issues.