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An investigation on role of customer relationship management (CRM) in increasing organizational effectiveness

  • Hakkak M
  • Esmaeili M
  • Mirzaei M
Management Science Letters (2012) 2(8) 2819-2826
DOI: 10.5267/j.msl.2012.10.004
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Abstract

... 2012 Growing Science Ltd. All rights reserved. doi: 10.5267 / j . msl . 2012.10 . 004 Management Science Letters 2 (2012) 2819–2826 Contents lists available at GrowingScience Management Science Letters homepage: www.GrowingScience.com/msl ...

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Hakkak, M., Esmaeili, M. R., & Mirzaei, M. (2012). An investigation on role of customer relationship management (CRM) in increasing organizational effectiveness. Management Science Letters, 2(8), 2819–2826. https://doi.org/10.5267/j.msl.2012.10.004

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