A Politeness Principle-Based Study on Subtitle Translation for Business Greeting Videos

Abstract

With the continuous development of the global economic integration process, economic cooperation and exchanges worldwide are also increasing. People need help to meet and negotiate with their trading partners in person. Greeting videos have become a cheap and effective communication medium in place of in-person meetings. Following the principle of politeness helps to promote and develop relationships with customers and plays an active role in facilitating new business. This paper discussed the politeness principle of Western and China, which later on was used to analyze the source text selected in the opening ceremony of Sino Canada Health Engineering Institute. Combining the characteristic of subtitle translation, this paper then gives an opinion on the translation of the chosen source text in the hope of correctly translating the business greeting videos and matching the videos with appropriate subtitles while illustrating the importance of the politeness principle.