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The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect

  • Lee H
  • Yi Y
Asia Marketing Journal (2018) 20(3)
DOI: 10.53728/2765-6500.1315
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Abstract

… the brand personality trait across two studies. Study 1 shows that salesperson look-brand personality congruence enhances brand affect by inducing positive affect. Specifically, a brand-…

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APA

Lee, H., & Yi, Y. (2018). The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect. Asia Marketing Journal, 20(3). https://doi.org/10.53728/2765-6500.1315

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