Social media networks and Gen Y

Abstract

This study aims to explore the various social media platforms and to investigate gender differences in the use of social media networks. For the past 10 years, the use of social media has grown tremendously, ultimately becoming an important part of our lives. A total of 142 undergraduates to participated in the study. All data were collected by using quantitative methods. The information obtained from this study can provide a guideline for understanding the usage of social media among members of Generation Y. Results of the investigation revealed a significant difference between female and male social media users. Moreover, Facebook, Instagram and Twitter were identified as the most popular social networking sites preferred by the respondents.