Performance analysis using Fuzzy Balanced Scorecard-based performance prism

Abstract

Managing an organisation without strategy is like as being blind in the world of globalisation. An organisation must formulate a new strategy and find out what parts or departments that should be prioritised to be improved more than others. To be able to formulate the new strategy that is adequate to improve employee performance, the company must be able to identify the source of the main problems that could be obstacles in improving employee performance. This paper presents development of hybrid method between Fuzzy Balanced Scorecard (FBSC) and Performance Prism (PP) to analyse performance of a company. This study took place at a multimedia company with big projects mostly from Indonesia and United States. Result of the study showed that the proposed hybrid method could be used to evaluate the company from 4 perspectives that are customer's satisfaction, finance, internal business process and learning and growth in PP framework. The fuzzy logic was incorporated in an analytical hierarchy process (AHP) to determine weight for every perspective based on experts' judgement. Result of this study showed that the investigated company has performance score very high that is 9.938, with the lowest score is employee stakeholder factor. With this result, the company would be able to track down the root cause of the problem and an effective strategic plan could be formulated in order to improve employee and overall company performance.