What is new media? The views of 70 hispanic experts

Abstract

Introduction. The article analyses the uses and perceptions of the term “new media” among Hispanic communication professionals and experts in order to develop an updated definition. Methods. The study is based on a semi-structured interview with a sample of 70 experts in journalistic innovation, from 16 Spanish-speaking countries. This article focuses on the analysis of the answers to the question: “What is new media?”. Interviews were conducted between 2016 and late 2018. Conclusions and discussion. Most interviewees defined a “new medium” as an alternative, non-traditional, media ecosystem that innovates, uses new narrative formats and has a new relationship with the audience. The study also shows a tendency to use the term “new medium” to refer to non-digital publications. Based on these references, the article discusses the updated meaning of the term “new media”, in a world where digital media and social media are no longer so new.