TV, ciencia y tecnología: una transformación mutua

Abstract

This paper was developed in the context of a research project Analysis of the design and audiovisual formats in public communication of science which analyses the continuities, innovations and trends in Tv programs of Science and Technology (S&T) whithin the current Argentinean television. This project aimed to interpret the influence of the construction of the social imaginary of science and technology. From this perspective, the present article compares the features of the televised speech and speech communication of S&T and analyzes from an aesthetic- narrative point of view three current programs: Sudamérica Salvaje, TN Ciencia y Mentira la verdad, selected from a corpus of 362 programs analyzed (2011/2013). This study aims to account the S&T communication strategies in a Tv in a deep transformation process.