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Word of Mouth : Pengaruh Terhadap Keputusan Pembelian Konsumen (Studi Kasus pada CV. Arto Jaya Abadi di Bandar Lampung)

  • Malawenta S. A
  • Ahiruddin A
  • Sodirin S
Prosiding Seminar Nasional Ekonomi dan Bisnis (2022) 1(1) 69-76
DOI: 10.24967/feb.v1i1.1453
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Abstract

… pembelian CV. Arto Jaya Abadi di Bandar lampung. Kontribusi (R Square) sebesar 0.588 … perubahan variabel keputusan pembelian mampu dijelaskan oleh variabel Word of Mouth. …

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APA

Malawenta S., A., Ahiruddin, A., & Sodirin, S. (2022). Word of Mouth : Pengaruh Terhadap Keputusan Pembelian Konsumen (Studi Kasus pada CV. Arto Jaya Abadi di Bandar Lampung). Prosiding Seminar Nasional Ekonomi Dan Bisnis, 1(1), 69–76. https://doi.org/10.24967/feb.v1i1.1453

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