Service-Logic Rather than Product-Logic

Abstract

In this chapter, we discuss the role of service-logic in more sustainable business models. Companies conduct services for their customers, whether they do so by means of physical products or not. Sustainable business can be furthered by companies embracing a service-logic across all types of products. This implies thinking in terms of access over ownership, whether we are talking about sharing services, streaming services or leasing-like payment models. By building business models based on service-logic, companies can contribute to improved capacity utilization and less resource waste.