Perception of investing in crypto in India using UTAUT model

Abstract

Abstract: This research was conducted to gather data and understand the perception what the Indian population holds when it comes to investing in cryptocurrency. To do so, a survey was designed using the UTAUT model and was circulated by the means of google forms. A wide range of parameters were considered to avail the maximum possible accuracy for the data collected. Parameters like, the ease of investing crypto, short term and long term benefits, monetary benefits, social benefits were considered. All of these parameters were supposed to be answered on a scale of 5. After collecting all the data, the results were analyzed and evaluated using which the hypothesis made were proved. Keywords: Cryptocurrency, UTAUT, performance expectancy, effort expectancy, perceived monetary benefits, perceived safety, social influence, adoption intension.