Evaluating Visitors’ Reactions to Interpretation in Australian National Parks

Abstract

Interpretive services are accepted elements of recreational experiences in natural areas. But what do we really know about the effectiveness of interpretation? By evaluating their services through well-planned visitor research, interpreters can better focus on enriching visitors’ experiences. This paper presents findings from three Australian studies into visitors’ reactions to interpretation. At Kakadu National Park, guided activities provided more immediate responses to visitors’ questions on Aboriginal art and culture than on-site signs, while a well-designed interpretive mural mitigated people's disappointment at visiting a wetland area when no birds were present. Two studies of guided activities in Victorian national parks showed that participants were neither the “converted” nor the “same old faces,” and that they valued the very elements that make guided interpretation so special. This paper also demonstrates how variety and innovation in evaluation techniques can enhance the quality of interpretation research.