New Technology Briefing: Search engine marketing

  • Bagnall J
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Abstract

Jon Bagnall is the Managing Director and founder of Planeteria, providing search engine marketing and website promotion consultancy. Abstract Websites have become an integral part of every company's presence and business strategy to reach existing and prospective customers. The number of sites and pages has been growing at an exponential rate for a number of years. With no sign of decline it has become increasingly difficult for sites to reach their intended end user.

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Bagnall, J. (2003). New Technology Briefing: Search engine marketing. Interactive Marketing, 4(4), 388–394. https://doi.org/10.1057/palgrave.im.4340206

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