The choice of foreign market entry modes: The role of resources and industrial driving forces

Abstract

Objective: The objective of the paper is to analyse the effects of corporate resources, attitudes of owner/entrepreneur/manager to internationalisation and the characteristics of the business industry on the entry mode choice. Research Design & Methods: Based on factor and cluster analyses the authors highlight the latent structure lying behind different variables and find typical groups of companies matching the identified factors. Findings: Providing physical resources and access to appropriate information is necessary, but not sufficient. The attitude of the owner/entrepreneur/manager to internationalisation should be improved as well so that they will be able to appear and operate successfully in international markets. Implications & Recommendations: Giving the right place to subjective matters in promoting internationalisation may contribute to the increase in corporate participation in different support programs. Contribution & Value Added: On the basis of the obtained findings, different ways of how support programs can promote the companies' international activities and strengthen their commitments to achieving higher added values can be defined.