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Customer Engagement through Using Anime Stylized Advertisement

  • Klebanskaja N
  • Andriukhanova O
Management of Organizations: Systematic Research (2018) 80(1) 37-47
DOI: 10.1515/mosr-2018-0012
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Abstract

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.

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Klebanskaja, N., & Andriukhanova, O. (2018). Customer Engagement through Using Anime Stylized Advertisement. Management of Organizations: Systematic Research, 80(1), 37–47. https://doi.org/10.1515/mosr-2018-0012

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