Political Education of College Students in the New Media Ambient

Abstract

With the development of quality education in China, the area of quality education is more and more extensive. Therefore, higher vocational colleges, as the cradle of talent training, have also been highly valued. Now, the political education of college students is facing a severe situation, which has a subtle impact on the employment and future career development of students. The specious information in the new media ambient has a far reaching impact on people's value judgment and value choice, leading to the distortion of people's values and alienation of behavior. With the emergence of new media, college students have become main audience of new media, and the new media ambient has constantly affected the cognitive and behavioral style of higher vocational college students, resulting in the cognitive distortion, thinking first, Behavior Alienation and other adverse effects of higher vocational students, this has seriously hindered the olitical education of higher vocational students. The political education of college students will directly affect the development of our talent strategy. Therefore, this paper discusses the political education in the new media ambient, from creating a positive network culture ambient in the new media ambient, and actively establishing a new media platform on campus to strengthen its effectiveness, so as to provide guidance and reference for the old teachers of political education and related education practitioners.