Abstract
In this paper, applicability of CPV in mobile service design has been investigated in both phase of divergent and convergent thinking. During the scenario-based ideation, potential customer values can be used as ideation stimuli in the process of structured brainstorming. In divergent thinking, CPV can be applied as evaluation criteria in comparing new ideas with alternative services. For the efficient implementation, work templates for accelerated frontend UCD are developed in co-operation with mobile service staffs in Korean mobile operator. © Springer-Verlag Berlin Heidelberg 2007.
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CITATION STYLE
Cho, C. K., Lee, C., & Yun, M. H. (2007). User centered design approach applying CPV in mobile service design. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 4560 LNCS, pp. 22–29). Springer Verlag. https://doi.org/10.1007/978-3-540-73289-1_3
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