The Multidimensional Perspective and Impact of Media-Induced Tourism over Indian Tourism Sector

Abstract

Indian tourism sector is one of the world’s leading excursion zone. As per the India Brand Equity Foundation [IBEF]. India has 30 world heritage sites to showcase its rich tourism diversity. In 2018, The Foreign Tourism Arrivals [FTA] was recorded approx. 10.6 crores which are a whopping 5% escalation from the previous year. Indian movies are way popular throughout the world. Several Oscar-winning movies were shot in India. Some of them are Life of Pi (2012), Slumdog Millionaire (2008), Gandhi (1982) etc. With the popularities of these movies, scenes and location too got popular. The worldwide popularity of such movies escalates the tourism business catalytically. The escalation of tourism leads to improved tourism revenue, jobs, foreign exchange and occupation. The media-induced tourism is the key to the growth of a country’s tourism income but sustainable planning is needed to encash tourism revenue. Even after receiving the tourist major concern are tourist safety, comfort, expenditure, visa process and a lot more. Our proposed paper is about the discussion over cinematographic tourism, the relation of film-induced tourism and measures taken over the upliftment of media-induced tourism.