Journal ArticleOPEN ACCESS

THE EFFECT OF SERVICE QUALITY ON CUSTOMERS’ SATISFACTION AND WORD OF MOUTH

  • Sugama I
  • Sukaatmadja I
Russian Journal of Agricultural and Socio-Economic Sciences (2020) 98(2) 67-75
DOI: 10.18551/rjoas.2020-02.09
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Abstract

… The next research is expected to be able to develop this research model by adding other variables, such as: customer trust, brand image, price, and location that affect WOM, in addition to variables of service quality and customer satisfaction supported by the latest theories and …

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APA

Sugama, I. P. Y., & Sukaatmadja, I. P. G. (2020). THE EFFECT OF SERVICE QUALITY ON CUSTOMERS’ SATISFACTION AND WORD OF MOUTH. Russian Journal of Agricultural and Socio-Economic Sciences, 98(2), 67–75. https://doi.org/10.18551/rjoas.2020-02.09

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