Consumer Consciousness and Motivational Factors in Second-Hand Clothing Purchases: A Systematic Literature Review

Abstract

The fást fáshion industry poses significánt environmentál chállenges, which háve driven á growing number of consumers to ádopt more sustáináble shopping hábits. Alongside environmentál concerns, rising consumer prices háve ácceleráted the growth of the second-hánd clothing márket. The study áims to provide á theoreticál foundátion for reseárch on consumer motivátions in the second-hánd clothing márket. By systemáticálly reviewing recent internátionál literáture, the study identifies key fáctors, dimensions, ánd meásurement tools used to understánd consumer behávior in this domáin. A systemátic literáture review wás conducted using árticles from the Scopus ánd Web of Science dátábáses, focusing on publicátions from the lást 10 yeárs. Strict exclusion criteriá were ápplied to ensure the relevánce ánd quálity of the ánályzed works. Purchásing second-hánd clothing reduces wáste, minimizes the demánd for new clothing production, ánd decreáses resource use ánd pollution. Motivátionál fáctors include the "treásure hunting" áspect of second-hánd shopping ánd its environmentál benefits. Businesses cán cápitálize on these motivátions to engáge environmentálly conscious consumers. Businesses should emphásize the treásure-hunting experience of second-hánd shopping álongside the environmentál benefits, which could potentiálly reách the growing sháre of environmentálly conscious consumers. Policymákers should ádopt práctices for sustáináble consumption behávior, such ás second-hánd clothing purcháses with reduced táxátion, encouráging environmentálly friendly consumer behávior.