A CONFIRMATION OF ELEMENTAL FACTOR TOWARD PERCEIVED PORT QUALITY

Abstract

There is currently a lack of up-to-date knowledge on the fundamental variables as elemental factors that influence perceived cruise-port quality. This research aims to examine the confirmatory components of those factors in reflective and formative terms in order to develop a set of perceived port quality (PPQ) variables. The study adopts a quantitative research methodology, collecting data via a questionnaire survey. The research sample consisted of 305 respondents, while the collected data were analyzed using GSCA Pro software version 1.1.6. The research findings reaffirm the elemental factors of perceived port quality (PPQ), constructed from the following five significant categories as first-order constructs, namely cruise terminal facilities, port service encounter performance, port location, ground port transportation, and physical port environment quality. These were assessed through the 36 observed variables in this study, which included significant reflective and formative constructs. Executives, cruise tourism managers, and ports, will be able to use the results of the study as guidelines for designing policies and strategies to develop cruise tourism in the port area. Meanwhile, academics may employ these sets of variables to examine in combination with other factors in future research.