Research on the Advantages of Short Video and the Way to Revive Long Video

Abstract

Short video is one of the fastest growing industries at present, and the spread of short video on social media is very large. Long videos not only provide more selectivity, but also change the way humans watch videos. However, in the face of massive content competition, it becomes more difficult to attract viewers, leading to more people choosing to watch short videos. This paper explores the advantages of short video in modern communication, and proposes the revival of long video. Short videos are popular for their concise and clear features, which grab viewers' attention in a fast-paced society. They are easily shared and disseminated across various platforms, expanding the reach of information. Moreover, short videos provide a rich audio-visual experience, making communication more lively and interesting. On the other hand, long videos face challenges such as the dominance of short video platforms, rising membership fees, and copyright restrictions. To revive long videos, platforms can open up copyrights, reduce fees, and improve member benefits. Creators should focus on producing premium content with appealing themes, while the government can promote the import of foreign films to enrich viewing options. Viewers can use their free time to watch long-form videos in theaters or on TV. By addressing these challenges and promoting quality content, long-form videos can thrive alongside short-form videos in the modern media landscape.