Research on Lemon Industry Competitiveness Based on Porter Diamond Model

Abstract

Improving the agricultural industry competitiveness is the leading direction of high-quality agricultural development in the future. Therefor it is of great significance to research to how to improve the industrial competitiveness and promote the high-quality development of lemon industry in Chengdu-Chongqing area. Porter diamond model is selected to explore the current situation of lemon industry competitiveness from the aspects of factor conditions, demand status, related and supporting industries, industry development strategy, government role, opportunities. lemon industry has strong competitiveness. This region has unique location conditions, broad market prospects, strong government support, detailed development strategies and diverse development opportunities. However there are still many shortcomings and deficiencies, such as no cross regional big data platform. In addition, it is faces the problems of insufficient labor force, insufficient support for relevant industries and uncoordinated among regions. Therefore, the government should establish a cross regional big data analysis platform, cultivate labor talents and strengthen regional communication and cooperation.