Konsep Diri Pengguna Media Sosial TikTok pada Mahasiswa Pendidikan Sosiologi

Abstract

The use of social media TikTok focuses on its users where users are free to express themselves. It is interesting to study what forms the self-concept of its users, specifically among students of Sociology Education at Sultan Ageng Tirtayasa University. The purpose of this study is to find out how individuals adjust their self-concepts based on constructions prevailing in society and see how TikTok social media affects individual self-concepts. The research technique used a phenomenological design and data collection techniques by means of observation and in-depth interviews. The informant selection technique uses a purposive technique. The results showed that there was a development of self-concept of students' actions, thoughts (self), and society (society) in the use of TikTok social media through a process of adaptation and imitation. So that the formation of self-identity produces products (TiKTok video content) as the realization of self-reflection on students and community reflection on students of Sociology Education. Indirectly, TikTok social media influences the formation of Sociology Education students' self-concepts.