Ansoff's Strategic Posture Analysis of Small Businesses in Henan Province, China, Post COVID-19

Abstract

Considering the dynamics of the fast-changing and often unpredictable global environment, a formal, reliable, and comprehensive framework for analyzing a business' strategic posture may be useful. This paper examines an assessment tool, Igor Ansoff's seminal contributions to strategic diagnosis. That tool focuses primarily on identifying and enhancing a firm's strategic financial performance potential through analysis of an industrial sector environmental turbulence level relative to the firm's aggressiveness and capability responsiveness. A small business survey conducted in the Henan Province of China after the COVID-19 lock-down analyzes the future strategic financial performance potential of the province's small businesses as well as the interactions among the businesses' external environmental turbulence level, aggressiveness, and capability responsiveness.