Introduction and Development Strategy of Walt Disney Company

Abstract

As a world-renowned entertainment company, Walt Disney Company has exerted an important influence on the development of the world's entertainment industry. This paper introduces the development status of Walt Disney Company and analyzes the development strategy of Walt Disney Company. This paper argues that although Walt Disney Company faces fierce competition, it has a good foundation for development and comprehensive entertainment products. Finally, this paper puts forward some suggestions, hoping to contribute to the sustainable development of Walt Disney Company.