Entrepreneurial orientation and the smes performance in Thailand: The mediating role of strategic orientations

Abstract

The prime objective of the current study is to examine the impact of the entrepreneur orientation, market orientation, and the learning orientation on the performance of the SMEs in the Thailand. The study has employed the survey-based methodology. The response rate of the current study is 81 percent. The study has employed the structural equation modeling using SEM-PLS. The data is collected from the manufacturing SMEs in Thailand. The research findings obtained in this study contribute to the literature. The study attempted to analyze the effects of learning orientation, entrepreneurial orientation and market orientation on the SMEs performance in Indonesia. In previous studies, single strategy implementation resulted in suboptimal performance. Therefore, the present study further extended this theory by considering all three strategic orientation measures, i.e. market orientation, learning orientation and entrepreneur orientation as the significant SMEs performance drivers. The empirical findings obtained in this study provide supporting evidence in favor of resource-based view (RBV), which suggests the alignment of strategies for higher organizational performance. The findings offer deeper understanding about the effects of EO, MO and LO on the overall SMEs performance in Indonesia. The present study provides insights for the practitioners and policy makers which may facilitate them in the formulation of SMEs related policies. The analytical outcomes suggest that the SMEs managers must closely coordinate with the quality and marketing departments, thereby assisting them in promoting higher performance and customer satisfaction.