MODEL PENINGKATAN LOYALITAS KERJA DOSEN PTS MENGGUNAKAN STRUCTURAL EQUATION MODELING

Abstract

This study aims to find a model for increasing the lecturers work loyalty of private university by using Structural Equation Modeling. The research sample was 150 lecturers of five private universities in Banda Aceh. The questionnaire is the main instrument for data collection. Furthermore, the data were analyzed using a structural equation model (SEM) operationalized with AMOS 21. The study revealed that lecturer work loyalty was positively and significantly affected by job satisfaction and their assessment of rewards and work environment. Therefore, an increase in lecturer work loyalty can be done through university foundation policy intervention in increasing rewards and improving the work environment quality of the university.