THE SATISFACTION INDEX OF TOURISTS EXPERIENCE QUALITY: A CASE STUDY IN BALI TOURISM DESTINATION

Abstract

Tourism is very dependent on the quality of the tourist experience, understanding the factors that encourage them to visit destinations and their needs in traveling is an important thing for destination management because it affects satisfaction which has implications for tourist loyalty. This research aims to analyze the satisfaction index of tourism experience quality. The technique of collecting data was done by partipatory observation, questionnaire and interview. This study uses 14 indicators to measure the quality of the tourist experience. The data analysis technique was applying Customer Satisfaction Index. This research was conducted in Bali by involving 600 tourists as sample in 6 tourist attraction. The the index of experience quality satisfaction showed very satisfying value. The quality of the tourist experience on tourist attractions and tourism destinations needs to be continuously improved, especially in indicators of hedonism, novelty, meaning, recognition and perceived quality of the destination.