Strategy of innovative development of an enterprise on the basis of evaluation of its intellectual capital

Abstract

Purpose. Improvement of strategy of industrial enterprises’ innovative development on the basis of an estimation of the enterprise’s intellectual capital and development of the stages of a choice of strategy using hierarchy analysis method. Methodology. The study used a set of general and special methods of cognition: content analysis, logical generalization, quantitative and qualitative comparison, the method of principal components, and systematization. Findings. The suggested assessment of intellectual capital of the enterprise and the methodological approach to the formation and selection of strategies for innovative development in terms of its digitalization allows analyzing quantitative indicators of structural elements of intellectual capital and determining the state and level of development of each element. This makes it possible to increase the efficiency of the formation and implementation of the strategy of innovative development of the enterprise. Originality. In the course of the research, the algorithm of integrated estimation of intellectual capital of industrial enterprises has been developed. It allowed assessing the level of intellectual capital, stages of formation of innovative development strategy, which act as an informationanalytical tool for the development of options for strategic development of industrial enterprises. A model for implementing an innovative strategy for the development of industrial enterprises provides a choice of innovative strategy for the development of industrial enterprises. The method of analysis of hierarchies allowed identifying the most receptive innovation strategies to industrial enterprises. Practical value. The results of the study can be used by practitioners, scientists, civil servants (Ministry of Economic Development, Trade and Agriculture and its structural units, local governments in the field of economics) to develop and implement innovation strategies, as well as to develop measures to promote sustainable development in the area of innovation, increasing its intellectual capital, value added, capitalization and level of competitiveness.