Measuring the Welfare Effects of Public Television

Abstract

ABSTRACT: Based on an explorative case study in the Netherlands, the authors developed a methodology to assess the welfare effects of public service broadcasting. This methodology consists of a combination of revealed and stated preferences, using readily available data for all programs broadcast in the evening in 2011. The results cover both individual programs and an aggregate level. Because the data used encompass both public and commercial programs, the analysis allows for comparisons between these.