Peranan Visual Reka Bentuk Kulit Buku Terhadap Kemudahbacaan Khalayak (The Roles of Visual on Books Cover Design towards Audience Readability)

Abstract

Each book publication features a custom book design. The design of the book cover plays an important role in communicating, disseminating information and preliminary information to each target audience. This situation has contributed to the publication, production and presentation of a variety of attractive sketches. The design of book cover became the first element seen by the audience during the process of book selection. At this point the audience is trying to understand whatever information is available on the design of the book cover. Readability on book cover design refers to visual interpretation of illustrations or photographs seen whether it is understood easily or vice versa. Good selection of visual can make it easier for audiences to understand the intent to communicate quickly. This study aims to identify the visual role in influencing readability of audiences. The method used was a focus group discussion among graphic designers and lecturers of UiTM Digital Graphics & Media Department. The results of the study found that photography on the book cover design had a great impact on the readability rather than the illustrations. The findings of the study can be used as a guide to book publishers and graphic designers in producing good quality of local book designs. This study also contributes to the socio-economic importance of the country, the national education industry and the national book publishing industry.