Regaining reputation: Auckland luxury hotels a stakeholders' perspectives

Abstract

This study aims to identify the importance of the reputation of Auckland luxury hotels in terms of their stakeholders. In this context, the meaning of reputation for Auckland hotels is examined and identified. The analysis included management decisions taken in relation to cost control and the possible effects on the reputation of luxury hotels from stakeholders’ perspectives. Possible areas and solutions to regain the prestige of luxury hotels are discussed in situations where managerial decisions caused damage to the luxury hotel’s reputation. Practical evidence from industry-wide competitors is provided as justification for the different solutions. Also included is a critical evaluation of possible recommendations for the management of Auckland luxury hotels to regain their reputation from the perspective of their stakeholders.