PERANCANGAN PESAN KOMUNIKASI KOMUNITAS HONG DALAM SOSIALISASI MAINAN DAN PERMAINAN TRADISIONAL SUNDA

Abstract

Hong Community as study center of traditional toys in West Java was formed with the intention of preserving traditional toys and folk games in West Java. As part of the effort to introduce traditional toys, especially to children. This study aims to identify and analyze the process of designing communication messages in the community of Hong in connection to the effort of socializing folk games and traditional toys in West Java. This study evolved five groups of communication target of Hong Community: the public, the government, fellow community members, working partner, the sponsors. The designing process of community communication that Hong Community uses to address its target audience, can be divided into 5 (five) stages as follows: (1) to define communication goals, (2) to identify the target audience, (3) to define the management system of communication event, (4) preparation of facility and infrastructure, and (5) message delivery.AbstrakKomunitas Hong sebagai Pusat Kajian Mainan Rakyat Jawa Barat, memiliki tujuan melestarikan mainan dan permainan rakyat Jawa Barat serta merekonstruksi mainan rakyat yang bersumber dari tradisi lisan maupun tulisan dari naskah-naskah kuno. Dalam upaya pelestarian tersebut, Komunitas Hong pun mengenalkan mainan rakyat kepada masyarakat, terutama anak-anak, dengan tujuan menanamkan nilai-nilai pendidikan masyarakat buhun kepada seorang anak agar ia mengenal diri, lingkungan dan Tuhannya. Penelitian ini bertujuan mengidentifikasi dan menganalisis proses perancangan pesan komunikasi Komunitas Hong dalam mensosialisasikan permainan dan mainan rakyat Jawa Barat. Hasil penelitian memunculkan lima kelompok yang menjadi sasaran komunikasi komunitas Hong, yakni publik, pemerintah, sesama anggota, mitra kerja dan sponsor. Adapun proses perancangan komunikasi Komunitas Hong yang ditujukan kepada khalayak sasarannya, dibagi ke dalam lima tahap sebagai berikut : (1) menentukan sasaran komunikasi, (2) identifikasi khalayak sasaran, (3) mendefinisikan sistem pengelolaan kegiatan komunikasi, (4) penyiapan sarana dan prasarana, dan (5) pengiriman pesan.  Kata kunci: pelestarian budaya, mainan rakyat, permainan rakyatAbstractHong Community as study center of traditional toys in West Java was formed with the intention of preserving traditional toys and folk games in West Java as well as reconstructing the traditional toys which delivered from the source of oral evidences and written evidences of ancient manuscripts. As part of the effort to introduce traditional toys, especially to children, with the aim of instilling the values of public education of ancient community so that any child would be able to know themselves, their environment and their God. This study aims to identify and analyze the process of designing communication messages in the community of Hong in connection to the effort of socializing folk games and traditional toys in West Java. This study evolved five groups of communication target of Hong Community: the public, the government, fellow community members, working partner, the sponsors. The designing process of community communication that Hong Community uses to address its target audience, can be divided into 5 (five) stages as follows: (1) To define communication goals, (2) To identify the target audience, (3) To define the management system of communication event, (4) Preparation of facility and infrastructure, and (5) Message delivery.  Keywords: cultural preservation, traditional toys, folk games.