Innovating Retail with Analytics: From Data to Decision

Abstract

This paper delves into the critical role of Retail Analytics in navigating the evolving consumer preferences and market dynamics, highlighting its indispensability for businesses aiming to maintain a competitive edge. Through the integration of sales data, product attribute data, and e-commerce review insights, the study provides a comprehensive view of consumer behavior, facilitating data-driven decision-making and product innovation. The methodology encompasses a thorough data collection process, employing partnerships with retailers and advanced sentiment analysis tools, to gather a global perspective on consumer behavior and market trends.